santa cruz, california

We know swim by heart.

We curate high-quality swimwear

Ensure it lasts season after season.

Sourced from around the globe.

We offer swim for everyone, with various options for color, style, and level of coverage you desire.

Take our swimwear anywhere

From beach volleyball to getaways, we’ve got swim for every occasion.

Summer never ends with us.

Our bikinis are crafted from the highest quality materials, sourced directly from renowned vendors in regions like Southeast Asia and Brazil, known for producing beautiful and durable swimwear for decades.

We provide a curated collection of stylish, affordable swimwear that brings the spirit of summer to life all year round.

IS IT SUMMER YET?

Getting warmer..

As the water warms up, our bikini collection continues to grow with fresh gems added every month. Head over to our Instagram @ubbikini to check out new styles, join giveaways, and stay tuned for more as we dive into the warmer months!

New Arrivals

Check out our latest arrivals and explore our geographical collections, each with its own unique story.

Dreaming of a bikini?

Discover your next two-piece set..

Starting at just $40.

Gift Cards

Give the gift of swim to your favorite kini-lover.

From $10-$250.

Pair or mix and match

Never a dull moment.

Discover a diverse selection of unique fabrics and textures, along with our bikinis featuring metallic hardware detailing.

Microkinis Luxe Textures Bold Prints
OUR KINI BABES SAY...
OUR KINI BABES SAY...
Customer service is impeccable. My experience with @ubbikini was so pleasant all around. Not to mention the styles, prints and quality are just what I’ve been looking for! I will definitely be buying my future bikinis from here.
— Hunter
Our priorities in sourcing swimwear
Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 4.

Stretch

The swimwear we carry has exceptional stretch, providing flexibility for up to two sizes within each fit. For the best fit, please refer to our size chart for guidance.

Our priorities in sourcing swimwear
Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 2.

Durability

Your swimwear should withstand more than a few washes. We prioritize durability and sustainability, sourcing pieces designed to last year after year—no matter where your adventures take you.

Our priorities in sourcing swimwear
Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 3.

Distinctive textures, fabrics, and silhouettes.

We’re always on the lookout for head-turning swimwear. Our team sources pieces from diverse vendors across Asia and South America, featuring unique designs, fabrics, and bold cut-outs that are anything but boring.

Our priorities in sourcing swimwear
Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 4.

Stretch

The swimwear we carry has exceptional stretch, providing flexibility for up to two sizes within each fit. For the best fit, please refer to our size chart for guidance.

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 2.

Durability

Your swimwear should withstand more than a few washes. We prioritize durability and sustainability, sourcing pieces designed to last year after year—no matter where your adventures take you.

Rating of 1 means .
Rating of 5 means .
The rating of this product for "" is 3.

Distinctive textures, fabrics, and silhouettes.

We’re always on the lookout for head-turning swimwear. Our team sources pieces from diverse vendors across Asia and South America, featuring unique designs, fabrics, and bold cut-outs that are anything but boring.

A range of coverage options

Show a little cheek.

What's your level of skimpy?

Cheeky

Show off your curves with our cheeky bikini bottoms—flirty coverage that’s just the right amount of bold.

Thong

Dare to bare with our thong bikini bottoms—minimal coverage for maximum confidence.

G-String

Go bold with our G-string bikini bottoms—ultra-minimal coverage for a flawless tan with no lines.